1. Present your particular scent in variously different social occasions
We should feel grateful for people who save us from the complicatedly noble social communication rules from the fashion perspective. The famous designer Paul Poiret should be the top one. He is the first man who enables women to get rid of the tight corset and also the first man to consider the scent matching problem. “A woman who is conscious of how she dresses should also give off charming scent.” He has become the first perfume designer and founded the Parfums Rosine Factory to create the most proper perfume accessories for his own clothes.
 

2. Own your particular fragrance in public
Paul Poiret deeply loves the exotic style of Persia, China and Japan. His design is daring and he always wears the graceful and charming facial expression in public. Only from the name of the perfumes we can feel that, Le Fuit Defendu and Nuit de Chine. His flavorist Spaniard Jean Almeras named his name down in history for a perfume many years later. That is Joy.

3. Women begin to become independent in social occasions
To know perfume is to know yourself.
 

After the feminist movement, women don’t pay their attention to the flower scent that is obviously featured for women any more. The light unisex cologne is always favored by both men and women. But for the unisex concept, that is brought into the history through CK one perfume by Calvin Klein since 1994. The light scent of CK one is close to cologne. That takes the more modern and simple feeling. Everyone can enjoy it every time and everywhere. At the same time it is the symbol of sense of rebellion and self-consciousness.

Without perfume, fashion is like the clock not winding up and will be stuck forever.

When we refer to the fashion effect of perfume, every age has its own explanation. Which period on earth is better, we dare to pass a comment for perfume is the life condensing of fashion culture.

Each period live experienced different fashion life, from the late 70s of immersing into library to the early 80s of singing school songs and dancing jubilant disco; from the middle 80s of learning TOEFL, reading novels of Jin Yong and Qiong Yao to the late 80s of learning rock and going down to the sea; from the early 90s of playing shares, divorcing to the middle of swiping card and Multi-level marketing. It seems that the fashion life is ever-changing. The young appears to enjoy busy for them. But today, at the end of the century, they seem to be calm and peaceful confronted with more dazzling and various fashion lives. Maybe it is for they have a lot of choices before to select in front of them.

What is fashion culture? It is people live in this period and are willing to chase after cultural life style. What is fashion perfume? It is the perfume that people live in this period and are willing to express and explain the life they are seeking with. Free and independent fashion life in 20s and 30s in 20th century creates the famous fragrance “Chanel No. 5”. In 50s, the life taste for elegance and nobility launches “Givenchy L’Interdit”. Rebelling of 60s and going back nature of 70s lead to the emerging of “Estee Lauder White Linen”. The thriving of romanticism in 80s boosts the rapid development of perfumes. Pursuing personality in 90s gives perfume more fashion content and excites the prosperity of perfume field.

In the middle of 90s, the thriving of feminism bringing fashion culture makes the unisex perfume gradually popular. Women like the feeling of comfortableness and enchantment that perfume takes, even of the imagination the perfume takes. Women favor to smell the men’s scent. The opposite is also true. Unisex perfume, as a result, becomes very popular. Both men and women wear perfume is the common hobby and fashion trend in 90s. The LK one, Ck be and Polo captive every corner of life. Hence, we can see that perfume out of fashion culture lack of enthusiasm and mark of age and only to disappear in the history—no trace.